Director at Oldfields Garage in Leominster and Garage Wire (GW) reader, Tim Benson started out at a VW main dealer but soon returned to college and progressed on to University where he completed a business degree in marketing.
Tim told GW that marketing his business is “as much about educated guess work as anything else.”
He said: “Unless you accurately record every time a customer brings a vehicle in ‘where did you hear about us’, you will never truly know what works and what doesn’t.
“It may be that seeing/hearing your garage name triggered a memory that the car needs a service or it might be that an advert can generate a new customer.
“I split our marketing into two categories; trying to gain new customers and reminding customers we are still here…”
This article first featured in Garage Wire Views, click here to carry on reading the complete article.