Maximising your return isn’t easy, GW reader explains

Marketing your business is critical but knowing what is worth spending money can be a challenge

Maximising your return isn’t easy, GW reader explains
Having developed his newly acquired skills in various industries for a number of years, Tim joined Oldfields Garage in 2008.

Director at Oldfields Garage in Leominster and Garage Wire (GW) reader, Tim Benson started out at a VW main dealer but soon returned to college and progressed on to University where he completed a business degree in marketing.

Tim told GW that marketing his business is “as much about educated guess work as anything else.”

He said: “Unless you accurately record every time a customer brings a vehicle in ‘where did you hear about us’, you will never truly know what works and what doesn’t.

“It may be that seeing/hearing your garage name triggered a memory that the car needs a service or it might be that an advert can generate a new customer.

“I split our marketing into two categories; trying to gain new customers and reminding customers we are still here…”

This article first featured in Garage Wire Views, click here to carry on reading the complete article.

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