Maximising your return isn’t easy, GW reader explains

Marketing your business is critical but knowing what is worth spending money can be a challenge

Maximising your return isn’t easy, GW reader explains
Having developed his newly acquired skills in various industries for a number of years, Tim joined Oldfields Garage in 2008.

Director at Oldfields Garage in Leominster and Garage Wire (GW) reader, Tim Benson started out at a VW main dealer but soon returned to college and progressed on to University where he completed a business degree in marketing.

Tim told GW that marketing his business is “as much about educated guess work as anything else.”

He said: “Unless you accurately record every time a customer brings a vehicle in ‘where did you hear about us’, you will never truly know what works and what doesn’t.

“It may be that seeing/hearing your garage name triggered a memory that the car needs a service or it might be that an advert can generate a new customer.

“I split our marketing into two categories; trying to gain new customers and reminding customers we are still here…”

This article first featured in Garage Wire Views, click here to carry on reading the complete article.

Send us your stories

If you have a story you want to share, email [email protected] or tweet us @GarageWireUK.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

The reCAPTCHA verification period has expired. Please reload the page.

Have your say!

0 0

Lost Password

Please enter your username or email address. You will receive a link to create a new password via email.