New ‘happy’ road signs welcome motorists to roadworks

Jaunty new messages designed by psychologists are on trial to make roadworks 'more enjoyable'

New ‘happy’ road signs welcome motorists to roadworks
One of the new road signs that are on trial.

‘Nobody likes a tailgater’, ‘someone loves you, drive carefully’, and ‘our dad works here’ are amongst some new road signs that have popped up on our roads recently.

The thought-provoking signs are being trialled on the M1 and A21 in Kent, A40 in Gloucestershire and M3 in Surrey.

A Highways England spokesperson reported that they were developed with the help of psychologists and are intended to improve the customer experience through roadworks.

Ben Hamilton-Baillie, a traffic and movement specialist, thinks the signs come across as patronising: “It’s a common mistake – assuming that signs can be friendly when they’re clearly standardised.”

Others welcome the new style signs, saying they bring a personal touch to our roadworks.

Do you agree or are they just a silly gimmick that everyone will come to ignore? Leave your comments below and let us know if you’ve come across a ‘happy’ roadworks sign.

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