NGK’s BoxClever garage loyalty scheme set for revamp

Thousands of garages have benefited from free gifts since the programme launched ten years ago

NGK’s BoxClever garage loyalty scheme set for revamp
The industry-leading BoxClever garage loyalty scheme.

Ignition specialist, NGK Spark Plugs (UK) Ltd has revitalised the scheme by offering new and exciting prizes, increased points for parts purchased, improved communication of promotional offers and the chance for members to win one million BoxClever points in a fantastic prize draw.

Following the purchase of NGK spark plugs, glow plugs, NTK sensors and ignition coils, scheme members are encouraged to collect the single boxes that the products come supplied in and these are then returned in exchange for prize points.

With a value designated to each of the boxes, points are then accumulated and added to the user’s account once NGK has confirmed receipt of the packaging.

Points can be used to claim a number of fantastic free gifts.

NGK Spark Plugs (UK) Ltd Marketing Manager Mark Hallam said: “BoxClever has proven to be extremely popular since launch but as we celebrate our 40th anniversary as a UK subsidiary of Japan we wanted to make it even better and have come up with a number of initiatives to make it even more attractive to our members.

“This is a new beginning that we see as a great way of not only improving the offer to our existing BoxClever members but also making it more attractive to new members who want to join.”

NTK NOx, EGT and Lambda sensors together with ignition coils are now worth 100 points per single box, glow plugs 20 points, NGK precious metal spark plugs 10 points and other NGK spark plugs five points.

However as part of the latest promotional campaign glow plugs will be worth 40 points a box until December 4.

New members will be attracted at the forthcoming Mechanex Shows at Donington Park on October 6 & 7 and Sandown Park on November 10 & 11.

Mark Hallam is encouraging BoxClever members to return their boxbags and bank their points quickly and regularly before the January 31, 2016 deadline.

For more information on NGK Spark Plugs (UK) Ltd and its products and services, click ‘More Details’ below and visit its new blogzine at

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