Support automotive people who are struggling this Christmas

Ben releases a short film to support its Christmas appeal

Support automotive people who are struggling this Christmas

The automotive charity Ben has released a new short film as part of a Christmas appeal so the charity can provide vital support to even more automotive families who are struggling, or in crisis, this winter.

Inspired by popular supermarket Christmas TV advertisements, Ben’s new film aims to raise £300,000 throughout December and January to ensure that automotive families don’t go without.

The new film uses the tagline ‘When you give a little, we can change a lot’ and focuses on a family who are struggling to make ends meet.

Ben is calling on those in the industry to share the film and donate as much as they can afford to help the charity provide life-changing support for automotive families. This year, there will be many more people worried about keeping the roof over their heads and heat in their homes, as well as putting food on the table. Funds raised will also bring gifts to go under the tree and put smiles on faces this Christmas.

Over the last 12 months, Ben supported 231 households who couldn’t afford to put food on the table or heat their homes and an additional 103 households who would have otherwise become homeless.

And, as part of last year’s Christmas families project, Ben supported 78 families who were struggling financially – a total of 118 adults and 99 children. The charity also wants to ensure automotive people know they can turn to Ben if they need support.

Matt Wigginton, director of partnerships, engagement and income, said: “Times are tough, really tough, and there are thousands more people in our automotive industry who urgently need our support. Every year, more people are turning to Ben.

“Too many people are struggling to make ends meet and keep their families warm and safe this winter. Please share our new film far and wide and give as much as you can afford so we can be there for those who need us.

“On behalf of all the families who will benefit from our Christmas appeal, thank you. You may never know the people it helps, but we want you to know the difference it makes.

“Together, we can make a life-changing, often life-saving, difference to the lives of our automotive family.”

Click here to watch the film.

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