Trico announces new sales director

Michael Ballinger joins the company

Trico announces new sales director
Michael Ballinger, new sales director for Trico.

Mike was previously a sales director at Elta Automotive (Lucas) where he was responsible for European buying groups/motor factors for the electrical and engine management business.

During his time at Lucas, Mike was involved in the development of new products to market including wiper blades.

Mike said: “Trico is entering a particularly exciting period of development and the chance to join the world’s leading wiper blade manufacturer at this time provides a fantastic opportunity to grow the Trico business in the UK and Europe especially with the fantastic team we have in place to promote the renewed product ranges that are available.”

To find out more about Trico’s wiper blades, select ‘more details’ below.

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