In a bid to further increase its online presence and in line with its strategic digital development plan, ZF Aftermarket has relaunched its TRW public Facebook page.
Through the page, the business will share its True Originals campaign, fun facts and competitions, and light-hearted promotional highlights from its braking, steering and suspension programs.
This news comes after market research suggests that Facebook is a user generated content platform of choice within the independent aftermarket (IAM).
As the industry prepares for Automechanika Frankfurt, customers can keep up to date with the True Originals by following TRW on Facebook.
Alexander Knorn, global head of digital at ZF Aftermarket, said: “This development is in line with the ZF approach of multi-channel marketing to reach all customer groups at touchpoints most relevant to them.
“With this in mind we have expanded our public Facebook page from its static position – historically used as an advertising platform – to something altogether more exciting.
“Specifically aimed at our target group and suited to the individuality, personality and tone of voice for TRW’s True Original brand.”
The TRW Facebook page will be used in tandem with Tech Corner, its free online technical resource; the ZF Parts finder app, which allows users to quickly and accurately search for parts on the move; and offline mediums such as the TRW technical helpline and its advertising and marketing presence in industry publications, at trade shows and exhibitions as well as its training initiatives such as ZF’s [pro]Tech.
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