WAI extends new branding to coils and leads range

New identity designed to reflect OE-quality products available from the company

WAI extends new branding to coils and leads range
The new branding signifies the high quality parts the WAI provides.

WAIglobal has now included its extensive range of ignition leads and coils in its new corporate identity and packaging, available under the brand name WAI.

WAI’s direct ignition coils range includes pencil, cassette and block components and all products are made to OE quality and come complete with a 24-month warranty from date of fitment.

WAI’s ignition portfolio also includes a range of leads comprising more than 750 lead sets.

All ignition leads are produced to the highest standard using only premium quality resistive and copper core silicone cable.

Richard Welland, managing director of EMEA IAM VP Global Marketing, said: “We have received fantastic feedback since we rolled out the new branding and packaging for our starter and alternator range back in September.

“We’re excited to announce that our extensive coils and leads offering will now be distributed under the new packaging as well.”

For more information on the WAI, select ‘more details’ below.

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