AA garage guide helps motorists find garages

Garages ranked by quality and standards, not price says AA

AA garage guide helps motorists find garages
AA Garage Guide is a joint venture between Motoriety and the AA.

With a growing number of motorists searching online for car maintenance services, the AA has this week responded with the launch of the AA Garage Guide.

The online search and booking tool helps motorists find the best local franchise dealerships and independent garages in the UK.

Lucy Burnford, co-founder of AA Garage Guide, said: “In recent years, there has been an explosion in online service booking platforms, but these are price-focused rather than quality-led, which we don’t think best serves UK motorists or attracts the best businesses.”

The new service is a direct response to AA research, which shows that nine in ten AA members consider trust and reliability to be more important than price when choosing a dealer or garage.

No subscription or listing fee is required to be included on the AA Garage Guide but all dealers and garages must be verified first.

The process involves checking a company’s information and trading history, cross-referencing any industry schemes and bodies it is affiliated with or subscribed to, such as Motor Codes, and checking its reputation online.

Once listed on AA Garage Guide, accepted franchise dealerships and independent garages pay a small fee per accepted booking.

The AA say garages are able to select the exact type of work they want, rather than waste resources dealing with enquiries they have no interest in.

Edmund King, AA president, said: “The goal of this powerful new search tool is twofold: to deliver more custom to high quality dealerships and independent garages, and to provide a premium experience to our members.”

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