Examining a database of over 10,000 monthly users and around 7,000 registered garages, WhoCanFixMyCar.com has lifted the lid on an age-old question.
While the most commonly-travelled distance to a garage is two to three miles, the overall UK average is 5.7 miles.
City dwellers tend to travel the shortest distances with rural drivers 65 per cent more likely to drive more than five miles for vehicle servicing and repairs.
The data shows that 46 per cent of WhoCanFixMyCar users travel more than four miles and 15 per cent travel over ten miles.
In it’s report, WhoCanFixMyCar.com stated: “The implications are obvious: a garage’s pool of customers is much larger than the business may have previously imagined.
“The learning for garages: if you have something special to offer, you should find ways to spread the word beyond your immediate neighbourhood.”
Vehicle owners are prepared to travel furthest for specialist and more expensive work, such as clutch and gearbox repairs.
For ‘commoditised’ maintenance, such as new tyres and tracking, owners prefer to remain local.
“Here at WhoCanFixMyCar.com, we’ve always maintained that review quality and quantity is the number one differentiator that sets our top-performing garages apart from the rest.”
Data shows that drivers travel over 50 per cent further to go to a garage with good reviews.
Garages with flawless ratings see their customers travel over six miles on average, compared to less than four miles for garages with a lower score or no reviews.
The report concluded: “There’s often a preconception within the industry that drivers aren’t prepared to travel more than a few streets for their service or repair work, and that it’s simply not worth looking for customers outside your immediate neighbourhood.
“Our data conclusively proves that this is not the case.”
For more information about WhoCanFixMyCar.com and to find out why almost 7,000 garages receive local area job alerts every day, follow the ‘More Details’ link below.
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