Celsus upgrades trade customer website

Relaunched site better represents the company's brand image and brings a 'host of benefits'

Celsus upgrades trade customer website

Award-winning distribution specialist Celsus UK Limited has upgraded its trade log in website, enabling customers to access a wider array of vital information even more easily.

Celsus was an early adopter of web technology, recognising its potential to streamline operations and save time for trade customers.

“All existing functionality has been retained but we’ve added a lot of new features, based on customer feedback,” said Mark Baker, marketing director of Celsus.

“The common theme across the project is that we’ve really looked at how we can ensure quicker processes to save our retailers time – and therefore money.”

Site navigation

Making it easier to do business has involved improving navigation options; this includes a homepage layout that displays recent activity and customer preferences, with the capability to highlight featured items.

Products are easier to find too, thanks to an ‘alternative part number’ search tool.

Once customers have found what they need, they will benefit from more comprehensive resources, including videos and PDF downloads where applicable, alongside improved application information and enhanced technical fitting information.

For common jobs like car radio installs and speaker upgrades the site offers kits – meaning all the parts and adaptors needed for a specific vehicle are automatically included in an order.

On the commercial side, new intelligent product recommendations have gone live, price updates are easier to implement, whilst a new discount structure gives price breaks, based on order quantity.

‘Shop view’ enables customers to turn off trade pricing to show consumers their screen without revealing sensitive information.

For further information about Celsus UK Limited, call 01202 664 390 or click ‘more details’ below.

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