DABmotion out to ‘show’ benefits of digital radio

Celsus, distributors of DABmotion digital radio solutions, confirmed for two high profile November events

DABmotion out to ‘show’ benefits of digital radio

First up, it’s London’s WorldDAB General Assembly. The event, promising ‘a vision for the future of radio’, will see the industry’s major players convene in central London on 3rd to 4th November.

Presentations will update on the continued growth of DAB/DAB+ digital radio, with keynote speakers including Ed Vaizey, UK Minister for Culture, Communications and the Creative Industries, joined by auto manufacturers.

“DABmotion are delighted to be supporting this global event as a sponsor and exhibitor,” said Mark Baker, Marketing Director. “Automotive is now regarded by DAB policy makers as a key priority.”

70% of new UK cars now have DAB fitted as standard, yet few drivers realise digital listening choices can be within easy reach for all. The DABmotion ROLA (DAB1002) conversion kit retails at £129.99 inc VAT and uses the latest FM modulation techniques to convert DAB into an FM signal that is transmitted directly to the original car radio wirelessly.

To help installer customers’ raise awareness of these in-car DAB possibilities, DABmotion recently teamed up with a leading London video agency to produce the 3 minute YouTube video below to quickly demonstrate benefits of DAB radio – and the ways to get it installed.

DABmotion have created a comprehensive automotive programme and are now looking to work with garages around the UK to maximise the opportunity presented by the future DAB switch-over.

Besides offering a Tick Mark approved conversion product, they can also train and award the IMI installer qualification needed for garages to advertise the Tick Mark as a ‘Registered DAB Installer’.

It’s a message DABmotion will be taking direct to garages later on in November, when exhibiting at MECHANEX Sandown Park, Surrey on 10th to 11th.

“We’re looking forward to speaking with many more garages at MECHANEX,” said Mark Baker, Marketing Director. “We’re seeing lots more interest now as digital switch-over draws closer.”

To find out more about the opportunity, please follow @DABmotion on Twitter, call 01202 664390 or visit the website using the ‘More Details’ button below.

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