ELTA launches classic car range

Premium quality parts that preserve and enhance vehicles is paramount for classic car enthusiasts, brand reports

ELTA launches classic car range
Pride classic ignition coils.

ELTA Automotive has announced the launch a range of components under the evocative Pride brand.

Using the by-line ‘taking Pride in your joy’, the brand launches with classic bulbs and ignition, but is set to expand rapidly to include other product groups on a month-by-month basis.

Reflecting not only the look, but just as importantly, the feel of brands from the heyday of the motor industry, Pride has a clear focus on the British classic car fraternity, with a host of special touches, including retro packaging, which is uncompromisingly patriotic.

Internally the boxes contain parts that are wrapped in protective and resonant waxed paper, accompanied by a signature card signed by the maker of the individual part.

In addition to the traditional packaging, the accompanying product brochures echo the style and individuality of the era, with the website www.prideclassic.co.uk, so crucial to allowing the necessary access to the country’s classic car enthusiasts, also articulating a parallel style.

However, behind the scenes it is powered by the latest in e-commerce developments, to provide a resource that ably supports the values of the handcrafted brand, alongside the usability to quickly identify the correct part to its application.

“The classic car sector deserves a quality brand with integrity that epitomises the height of style and individuality so naturally recognised in these cherished vehicles,” explained ELTA’s marketing manager, Tim Brotherton.

“With Pride, enthusiasts now have a brand that lives up to these traditional ideals and provides them with the premium quality solution they have been crying out for.”

For more information concerning Pride, or any of the other brands within the ELTA Automotive product range, call 01675 466999, email: [email protected] or select the ‘more details’ link.

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