Gateshead-based Team Valley Service & MOT Centre, the largest independent garage in the North East, has announced larger than expected interim growth figures to July 2021.
The company, which specialises in providing a real alternative for vehicle repairs, servicing and maintenance to more expensive main dealers, has seen turnover increase by £125k in just eight months.
Owner, Marvin Campbell attributes the unprecedented growth to its new website launch.
He said: “As a leading independent garage, we’re continually looking at ways to invest in and grow the business whilst making our customers’ experience as easy as possible. And this also means making it fool-proof for them to find us online.
“It’s estimated that 70 percent of UK motorists would rather use an independent garage than a main dealer, and given the best way to reach those customers is online, we knew we had to overhaul our website and make it really work for us. It’s safe to say it’s certainly done that. Business is snowballing.”
Within weeks of the new website being built and launched by motor sector specialist Garage Services Online, Team Valley Service & MOT Centre was seeing real results.
The garage was getting three leads a day directly from the website – and converting 70 percent of them into sales.
Marvin continued: “The figures are there in black and white, we can’t believe it. In direct website bookings alone, we’re now doing over £1k a week.
“And then there are all the calls it generates and those new customers recommend us too.
“We knew the website would be a good investment but this has been beyond what we expected. I’ve had to take on three extra staff and invest in two more ramps.
“Appointing Garage Services Online to design, build and manage the website has proved to be a game changer for us.
“There’s always a leap of faith with these things but from the outset I knew we’d got the right team on board.
“Their customer service, knowledge and realistic pricing mirrors our own company ethos and handing the whole thing over to them was easy.
“The time commitment at our end was only about an hour; they’re professional and slick so this was a big tick from me.
“Making the investment wasn’t a hard decision either. No upfront costs and the site only had to generate a car service a month to pay for itself. It’s blown that into orbit already and there’s other cost savings too.
“The amount we used to spend on advertising alone has reduced by 60 per cent.
“That in itself has covered the website cost 20 times over.”
Jim Lang, managing director of Garage Services Online said: “We’ve been creating websites for the independent garage sector for over 10 years and the best thing about the job is seeing the real difference they can make to businesses like Team Valley Service & MOT Centre.
“These are their interim results; we can’t wait to see them after a year.”