GSF Car Parts is piloting a new green solution to navigating traffic around its London branches by partnering with VOK Bikes.
GSF’s Tottenham branch has taken delivery of two electric cargo bikes to make short work of the busy capital and allow its drivers to navigate the streets to serve its customers in a fraction of their previous times.
With a design small enough to fit just about anywhere a traditional bicycle can go, the electric bikes are able to travel in cycle lanes and areas restricted to motor vehicles. The branch will use the VOK bikes as part of a trial to determine their efficiency, impact and effectiveness compared to traditional delivery vehicles such as vans and motorbikes.
GSF Car Parts CEO Steve Horne said: “We are always looking for the best, most efficient way to serve our customers across the UK. The capital city can pose more challenges than most. London has notoriously bad traffic, low average speeds and lots of stop-start driving, so we’re exploring alternative methods to get from A to B and are delighted to be piloting these VOK bikes.
“As a business whose bread and butter is distribution, we have a responsibility to test alternative means of fuel that are greener and more sustainable for the environment, which is exactly what this trial gives us the opportunity to do.”
With delivery times cut down to as short as just 10 minutes to some garages, the bikes are already proving a hit with customers.
GSF Car Parts Tottenham general manager Mustafa Ugan said: “We were really excited for these bikes to arrive and quickly saw the difference they’re going to make for us. We’ve even had some customers ordering straight after receiving a delivery to see how quickly we can get back to them.
“The traffic in Tottenham gets extremely heavy, especially when there’s a football match being played, so the VOK bikes will allow us to carry on uninterrupted and greener.”
GSF Car Parts executive chairman Sukhpal Ahluwalia added: “These VOK bikes allow GSF to deliver to our customers in record time, beating the obstacles that such a large city usually poses with ease.
“Our delivery times are tumbling and customers are clearly impressed by this new super-fast delivery service, so the early signs are that we have found a smart and climate conscious solution to get our customers the parts they need.”