Alongside its on-going commitment to product development and range extension, Dayco continues to invest in its internal infrastructure.
In a recent press release, Dayco has said one of the most important elements within its infrastructure is the company’s website strategy, as it is via this platform that many customers and potential customers interact with the business.
The launch of its next-generation website strategy has seen all Dayco websites, including the intranet, catalogues, supplier sites and corporate site have been completely redesigned.
Chief executive officer, John Bohenick said: “Our web presence continues to be one of the most important means of communicating our marketing plans, promoting Dayco’s values and our corporate image, while developing a robust business strategy for target markets.
“With the launch of our new websites, Dayco now operates an online strategy that is better aligned with our overall business development objectives.
“We will continue to invest in our global website strategy to ensure we’re efficiently delivering the information our customers need.”