Direct Autoparts has become a full-line distributor of the WAIglobal UK product range having added window regulators and wiper motors to its Barking-based warehouse.
Mark Bushnell, director of Direct Autoparts, said: “Cheaper parts have had their day.
“To meet the demand from garages for greater training and technical service, the cost of components has to be measured against the service and support the supplier brings.
“If we sell on price, we’ve got nowhere else to go other than cheaper and we don’t want that – our customers don’t want that.”
WAIglobal UK, as an auto electrical specialist, launched the new range of wiper motors and window regulators in late 2014 and has been on an intensive programme of range development in 2015.
Richard Welland, managing director – EMEA IAM VP Global Marketing – WAIglobal UK Ltd said: “Our focus this year, with our expanding range, has been to provide customers with everything they need to succeed in selling WAIglobal UK products.”
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