Bootle Motor Company, an independent garage in Liverpool, is celebrating a milestone as its website reaches over 400,000 page 1 Google search appearances in just 10 months.
The family run company appointed Garage Services Online, a specialist website company which works exclusively with the independent garage sector, in August 2020 and says it has seen enquiries increase more than tenfold and turnover growing by 15%.
Joe Perry, marketing manager at Bootle Motor Company said: “We started looking for someone to overhaul our website back in summer 2020. The old site just wasn’t doing its job and we were spending so many wasted hours trying to manage and update it. No matter how much time we threw at it, it just wasn’t working as it should.
“I’d seen reviews about Garage Services Online so showed them to my boss. At this point we’d spoken to lots of other website companies and as soon as we made the call, it became clear they were the best company for the job. And we weren’t wrong.
“Within the first 3 months, our website appeared on over 80,000 page 1 Google searches resulting in over 300 visits and we noticed a huge upturn in telephone and online enquiries. Since then, enquires have increased tenfold and because it’s a bespoke site and optimised specifically to what garage services we offer, they’re quality leads because the customer has found exactly what they were searching for.”
It’s estimated that 75 percent of people never scroll past the first page of online search results. This is something that Jim Lang, managing director of Garage Services Online is all too aware of.
He said: “Building and maintaining a website is something that most small independent garages think they can’t afford and just don’t have time to do. If you add to that the ongoing battle to appear at the top of a Google search alongside main dealers and national fast-fit chains, the job can seem like an impossible task. As a result, many continue to rely on word of mouth for new business.
“For the last ten years we’ve been working exclusively with independent garages just like Bootle Motor Company to create top performing websites, often on limited budgets with no up-front costs. It’s so important for their business to be able to be found quickly via a Google search and especially as figures show that up to 72 percent of customers will search for and go to a local company. So whilst word of mouth is great, it’s just not enough these days.
“To get small independent garages to be able to compete in the search engine rankings and sit alongside main dealers and national chains is something we’re incredibly proud of. It’s taken years of expertise and knowledge to stay at the forefront of an ever changing online landscape and helping our customers get seen online is what we’re all about.
“And to know that their resulting return on investment is so strong shows the huge growth potential there is in the independent garage sector. Bootle Motor Company’s results compound that and we look forward to helping them continue to maximise their online presence.”