Girling, one of the world’s most iconic names in braking, has been given an image makeover to refresh and update its brand and remind customers of its heritage, pedigree and impressive range.
UK marketing manager at Girling, Kevin Price said: “With a remarkable history, the Girling name has been at the forefront of many automotive and racing firsts: in 1952 Girling’s aviation-inspired disc brakes were first fitted to a BRM Type 15 Grand Prix racer and from 1959 onwards, Girling outfitted 12 of the winning Formula 1 World Drivers Championship cars.”
The campaign features a bold and refined brand logo, new press advertisements, and marketing support material.
Mr Price added: “A new and emotive strap line: ‘The power to stop is everything’ appears alongside photographic evidence of Girling’s racing achievements reminding customers that the brand is still the epitome of quality, safety and braking performance.”
With a European car parc coverage of more than 95 per cent, Girling brake parts are manufactured to original equipment standards and are fully compliant with ECE R90 brake safety requirements.
Find out more about Girling by clicking ‘More Details’ below.
