Monroe suspension, one of the most respected brands in the automotive and commercial vehicle industries, is celebrating its 100th anniversary this year with an extensive schedule of programs and promotions.
With the theme ‘driven by innovation and quality since 1916,’ William Dennie, VP and GM Europe Aftermarket, Tenneco said the brand’s celebration will focus as much on the future as it does on the past.
He said: “It’s part of our corporate culture to always look for the next opportunity to enhance vehicle stability and performance.
“That’s how our founders helped create the ride control category in the early 1900s and it will be key to our next century of success.”
100 years ago
Founded in 1916 in Monroe, Mich., by mechanic and entrepreneur August F. Meyer, the business that eventually became Monroe Auto Equipment Company initially manufactured tyre pumps for the owners of early automobiles.
Meyer soon added a partner, local Dodge motorcar dealer Charles S. McIntyre, whose industry knowledge helped cultivate demand for the company’s self-oiled, single-barreled pumps.
By 1926, Meyer and McIntyre had turned their attention to meet demand for increased driver comfort and control.
Later that year they introduced the first Monroe ‘Shock Eliminator’, which soon replaced the unwieldy carriage springs on many passenger vehicles.
Nine decades later, the Monroe brand has become a globally recognized standard of innovation and product excellence within the ride control category.
Globally recognised
Business support manager at Tenneco UK Aftermarket, manufacturers of Monroe shock absorbers and struts, Brian Sanders said: “Monroe is one of the very few brands of vehicle components that have been able to not only remain relevant throughout the past century, but which are still viewed as the leading innovators within their product categories.”
Tenneco, which purchased the company in 1977, introduced the automotive service industry’s first gas-charged replacement shock absorbers, Monroe Gas-Matic™ shocks, in 1982; Monroe Reflex® shocks and struts in 1999; Monroe Quick-Strut® complete replacement strut assemblies in 2003; and Monroe OESpectrum® shocks and struts in 2011.
Senior vice president and general manager, Global Aftermarket, Tenneco, Joe Pomaranski said: “Every Monroe breakthrough for the aftermarket has been supported by dedicated channel partners and skilled vehicle service professionals who have embraced the responsibility to provide motorists with a controlled ride.
To find out more about Monroe ride control products and the brand’s 100th anniversary celebration select ‘more details’ below.
