New Halfords brakes for life deal seeks to poach customers from competitors with rival offers

Halfords Autocentres has announced that customers currently signed up to any ‘brakes for life’ competitor initiative will be able to join its ‘Brakes4Life guarantee’ free of charge until October 29, 2021.

The guarantee grants motorists free replacement brake pads or brake shoes whenever they need them, for as long as they drive and unlike competitor schemes.

The offer is transferable to all future cars, saving the average driver £1,600 over their driving lifetime.

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All customers who purchase a set of brake pads or shoes are eligible.

Chris Lunn, category manager at Halfords Autocentres, said: “Brake pads are among the most frequently replaced components on a car and our Brakes4Life scheme offers motorists peace of mind against unexpected costs.

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“The scheme is available to all of our customers who purchase a set of brake pads or shoes, with all future sets being free forever – even if you change your car.”

To be eligible for the promotion, motorists need to arrange for a free ‘brake check’ at any Halfords Autocentre and be able to show proof they are signed up to a competitor scheme which provides free brake pad replacement.

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