NGK Spark Plugs (UK) Ltd has announced a sponsorship deal with 14-year-old James Alderson who was named the BMCM Young Rider of the Year in 2015, a title previously won by former legends Geoff Duke and Phil Read and current Honda rider Cal Crutchlow.
Alderson was awarded the coveted Minnie Grenfell Trophy after finishing third overall in the Kawasaki Ninja 300 Cup.
The teenager has been riding bikes since he was seven, and competing since he was nine, however it was not an easy start to his bike career.
His father, Stephen, said: “When he first started James didn’t like the noise and used to get a bit tearful.
“It was quite painful to watch him, but he had fantastic balance on a bike and he soon improved and started to love racing.
“His whole life is motorcycling. It is his passion, so much so that he has been known to turn down a date to stay in at home and watch the MotoGP racing on the TV.”
Stephen, who is married to Michelle, and runs the family garage business R Alderson & Sons in Durham with his brother Arthur, is a motorcycling enthusiast, who currently owns a Norton 99, but says he doesn’t know where James’ racing skills comes from.
He said: “I love classic bikes, but never raced and none of my family come from a racing background so we’re not sure where James gets his ability from.”
Stephen says NGK’s local sales representative, Paul Wheatley, has been incredibly supportive:: “Paul has been brilliant with James and has given him product and merchandise and provided tickets for James to attend race meetings where he has met many of the top riders.
“As a garage we use NGK spark plugs, glow plugs, NTK Lambda sensors and ignition coils, and we cannot fault them in any way.”
This season James plans to compete in the BSB Motostar competition on a Honda 125 as he strives to emulate his hero, renowned superstar John McGuinness, The Morecambe Missile.
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