Rewards attract independents to NGK’s loyalty scheme

BoxClever revitalised with new prizes, increased points for parts purchased and a chance to win 1m points

Rewards attract independents to NGK’s loyalty scheme
NGK Spark Plugs (UK) Ltd: BoxClever scheme attracted big interest at Mechanex Donington.

NGK Spark Plugs (UK) Ltd recently outlined the changes and unveiled its new BoxClever branded stand at Donington Park’s Mechanex.

NGK Spark Plugs (UK) Ltd Marketing Manager Mark Hallam said: “We have been delighted with the response that we have had to the campaign.

“Our mailshot has been received very positively as has our appearance at MechanEx where we showcased our new stand highlighting BoxClever and encouraged garages to join up.”

The concept of BoxClever remains simple: the more you purchase, the greater the rewards.

Following the purchase of NGK spark plugs, glow plugs, NTK sensors and ignition coils, scheme members are encouraged to collect the single boxes that the products come supplied in and these are then returned in exchange for prize points.

NTK NOx, EGT and Lambda sensors together with ignition coils are now worth 100 points per single box, glow plugs 20 points, NGK precious metal spark plugs 10 points and other NGK spark plugs five points.

As part of the latest promotional campaign, glow plugs will be worth 40 points a box until December 4.

The new BoxClever website has a revised gift range of categories.

Contact the BoxClever team on 020 7681 9227 for further details about the scheme.

For more information on NGK Spark Plugs (UK) Ltd and its products and services, click ‘More Details’ below.

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