Jon Tatnall, formerly dealer principal at Yeomans Peugeot and Hyundai in Hastings, has joined Kent-based engine detox specialist EDT Automotive as national sales manager.
Mr Tatnall started his career as a trainee sales executive at Sidlow Group, before taking increasingly senior roles at Lifestyle, Pinewood and Pendragon.
Shortly after becoming dealer principal at Yeomans in 2013, Tatnall discovered EDT during a profit clinic for Peugeot general managers at Charters in Aldershot.
Within two weeks he had an EDT machine installed at Hastings.
The former EDT customer will now heads a team tasked with growing the company’s UK network and will report directly to EDT managing director, David Holmes.
Jon Tatnall said: “In these days of exhausted revenue streams, EDT is close to a fairy tale.
“The ‘detox your car’ message is very effective. At Yeomans we were doing 25-30 treatments a month, earning a healthy profit on each job card.”
David Holmes AAE FIMI AIRTE, managing director at EDT Automotive, said: “We are delighted that Jon has agreed to become our national sales manager.
“Having run a successful dealership with a busy aftersales department, he understands our workshop partners’ needs.”
EDT operates a pay-as-you-go model similar to a vending machine company, providing the unit, sales and technical training, the consumables and ongoing support.
Service managers interested in finding out more about EDT, should call 01233 712 341, email [email protected] or click ‘More Details’ below to find out more.