The ‘TRW Part Finder App’ provides mobile access to TRW’s web based catalogue using the OE or TRW part number as an entry reference point.
The app has proven so popular that it is now available in two additional languages: Portuguese and Turkish.
TRW’s Digital Marketing Manager, Alexander Knorn, said: “Forming part of our 2015 digital strategy, this success assures us that we are moving in the right direction by offering a multi-channel digital experiences around the TRW product portfolio.
“The global aftermarket is to an ever greater extent defined by the digital capabilities of its operators.”
Built by Tecalliance, the app was launched in February 2015.
The iOS version is available for free download across Europe from the App Store and the android version from the Google Play Store.
The App complements TRW’s existing digital portfolio, which includes an integrated catalogue and free online technical resource, ‘Tech Corner, both launched in 2014.
In addition, the integration of ‘TecIdentify’, TRW’s anti-counterfeiting functionality, means users can scan TRW’s product boxes to verify authenticity.
To find out more about TRW Aftermarket and to access the online resources, follow the ‘More Details’ link below.