Video: UK Automechanika launch attracts over 12,000 visitors

Exhibition 'exceeds all expectations' with 2017 bookings already exceeding the size of this year's event

Video: UK Automechanika launch attracts over 12,000 visitors
Automechanika Birmingham has established itself as the annual automotive event uniting the UK automotive trade industry.

Automechanika Birmingham organisers have said the brand’s UK launch has been a ‘huge success’, attracting more than 12,000 trade visitors in the three days.

Throughout the three days, the attendance of visitors at the exhibition constantly climbed with many crowding the feature areas, ‘Workshop of the Future’ and ‘The Great British Manufacturing Stand’ and the full seminar programme in the theatres.

Simon Albert, event director said: “We listened to what the exhibitors and visitors wanted, and with significant investment in the marketing campaign, we delivered an all-encompassing event that exceeded all expectations.

“We have something unique here that the industry needed, and it wouldn’t have been possible without the overwhelming support of the exhibitors, visitors and trade partners.

“Next year the event will continue to go from strength to strength with 35 per cent increase in stand space, a supply chain specific area and will be co-located alongside Reifen, the world leading tyre exhibition.”

Many of this year’s exhibitors have already rebooked, along with new tier one manufacturers committing to 2017.

UK economy

SMMT Chief Executive, Mike Hawes said: “The UK automotive supply chain and aftermarket are among the world’s most competitive and productive and Automechanika Birmingham has provided a platform to highlight the growing strength and importance of two sectors contributing £16.5 billion to the UK economy and supporting 423,000 British jobs.

“The huge number of visitors to the NEC over the past three days shows this was the right event, at the right time and in the right place.”

Mike Hawes Detlef Braun and Simon Albert1

Mike Hawes, CEO of SMMT, Detlef Braun, member of the executive board of Messe Frankfurt, and Simon Albert, event director of Automechanika Birmingham (left to right).

Exhibitors and other leading associations have also praised the success of Automechanika Birmingham.

IAAF chief executive, Wendy Williamson said: “The show has been fantastic and we’ve met up with lots of our existing members and hopefully future members as well.”

The show was opened by Detlef Braun, member of the executive board of Messe Frankfurt, Mike Hawes, CEO of SMMT and Simon Albert, event director of Automechanika Birmingham with Detlef Braun cutting the ribbon in front of masses of media and visitors.

The show was also supported by high ranking celebrities including, current world endurance champion, Mark Webber, renowned F1 and Superbike presenter, Suzi Perry and numbers expert and car enthusiast, Rachel Riley, all of whom had an active show presence, holding interviews and demonstrations.

Next year’s exhibition will take place on 6 – 8 June, follow the ‘more details’ link below for full details.

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