GSF Car Parts’ Supercharged for Success conference sets vision

Attended by more than 300 managers from the company's 180 branches

GSF Car Parts’ Supercharged for Success conference sets vision

GSF Car Parts executive chairman Sukhpal Singh Ahluwalia and CEO Steve Horne unveiled an ambitious and trailblazing vision to invest, expand and improve the leading automotive aftermarket business at its Supercharged for Success staff conference this week.

More than 300 managers from across the national motor factor’s 180 branches and specialist support teams attended the Birmingham event. In a progressive step towards transparency and relationships for the industry, all elements of the two-day staff conference were open to GSF’s supplier partners who also attended the event, increasing the total headcount to more than 360.

GSF Car Parts CEO Steve Horne said: “One of the top priorities for Sukhpal and I when we joined was getting all our managers and suppliers together as soon as we could, because we know the power of communicating the plans and vision we’ve got for the future of GSF.

“The feedback we’ve had about the event from both our people and our suppliers has been phenomenal, unprecedented. There’s a real passion, sense of genuine pride and energy about GSF and where we’re going in 2024 and beyond, and that’s because the success we’re going to drive will benefit every part of the aftermarket supply chain, from manufacturers to garages and road users.

“By investing, expanding and improving our business, we will transform GSF from a sleeping giant into the partner, seller and employer of choice in our industry.”

Supercharged for Success, which ran across 10 and 11 December, featured a series of keynote speakers from GSF’s senior management team, in addition to a guest speaker in the form of aftermarket legend Rob Wagman, previously the LKQ Global CEO who grew the business to a 12-million-dollar market capitalisation.

Key suppliers exhibited at the event’s trade show, delivered seminars and interactive group workshops for attendees. GSF also celebrated the best of its business in 2023 with more than a dozen awards on a day-one evening ceremony.

Among the topics covered at the event were the company’s plans to open a substantive number of new branches in early 2024, with hundreds of new jobs, together with a market-leading catalogue, delivering once-in-a-lifetime hospitality experiences for customers and to revitalise its supply chain and systems to ensure it’s as easy as possible to do business with.

Executive chairman Sukhpal Singh Ahluwalia added: “It’s so good to be back in the industry and helping to lead GSF forward. This is a fantastic team and we see huge potential for the business and its people, so we are going to give them everything they need to succeed for our customers.

“By working with our industry’s best suppliers, recruiting and retaining the best people and delivering every element of the basics through exceptional service to customers, we will supercharge GSF and take this business to the next level in the years to come.”

Chief talent officer Martin Gray told Garage Wire: “Attending our Supercharged Conference after my first official week was literally unbelievable.

“I have been attending similar events for over 30 years and I have never experienced such pride and passion. Bearing in mind I have joined GSF to supercharge our recruitment this was like a dream come true for me.

“With such levels of pride and love for the customer as its foundation not only makes my job easier it makes it an absolute delight. It is little wonder that I have had received so much interest from prospective employees these past few days, keen to understand more about our plans for growth.

“A career in GSF has overnight become the hottest ticket in town and the Conference laid out a roadmap for our future that filled everyone there with genuine excitement and anticipation.

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