Brake Engineering launches ‘Original Aftermarket’ initiative

Brand aims to bring transparency, clarity and quality to what it says is an 'overly complex product sector'

Brake Engineering launches ‘Original Aftermarket’ initiative
2. Established in 1981 as a pioneer of the re-manufactured brake calipers, the company has expanded into a full line braking supplier, manufacturing and distributing for the independent aftermarket.

Launching in October, Brake Engineering will introduce a range of services designed to cut-through the trade’s misunderstandings of the braking sector and work to grow a distributor’s sales of the company’s complete range of calipers, discs, drums, hydraulics, pads and shoes.

Original Aftermarket enables the entire supply chain to clearly identify the quality, service and support the Brake Engineering brand and products offer in the automotive aftermarket.

The brand also comprises all the ingredients parts distributors need to sell the Brake Engineering product range and increase profitability.

For installers, Brake Engineering is substantially increasing its dialogue, providing greater information and support on braking products.

This is in response to calls from technicians that want to fit the full range of Brake Engineering products to ensure the correct fit of parts, compatibility and, to receive the very best technical support.

Steve Willis, Brake Engineering General Manager, Aftermarket UK, Scandinavia & Russia, said: “As the marketplace evolves, we are investing heavily in the brand, its products, and support available to customers.

“Original Aftermarket elevates Brake Engineering above the competition by clearly identifying the quality, reliability, trust and support the brand has with both motor factors and garages.”

For more information about Brake Engineering, select the ‘More Details’ link below.

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