Celsus appoints director of sales

New role to help accommodate the company’s ambitious expansion plans for 2017 and beyond

Celsus appoints director of sales
Mike Keenan, director of sales at Celsus.

Celsus, distributor of JL Audio, Dynamat, KICKER and Calearo products, has promoted Mike Keenan to the newly-created role of director of sales.

Having joined Celsus UK in July 2007 as sales account manager, Mike’s extensive industry experience and product knowledge has strengthened the company’s long-term relationships with its retail network and has helped to deliver positive customer experiences when working with the various product ranges in Celsus’ portfolio.

His promotion to European sales manager in 2012 saw Mike act as the main point of contact within the company for its existing European distribution partners for JL Audio and Dynamat, as well as being the touchpoint for all prospective customers.

Added responsibility came when Mike was tasked with overseeing the expansion of JL Audio’s territory across Europe in 2014, broadening the reach of its high-performance marine audio range.

Commenting on Mike’s latest promotion, managing director, Paul Baker said: “Mike Keenan is well respected by Celsus’ customer base, and thanks to the relationships he has forged with the retail network he has been instrumental in the growth of the business over the past decade.

“I have complete confidence in Mike’s ability to assist in the continued growth plans we have for the company this year and in the future.”

Mike will now take responsibility for overseeing all sales for Celsus, something he sees as expansion of his current duties within the business.

For further information on the full range of products stocked by Celsus, follow the ‘more details’ link below or call 01202 664 390.

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