Midlands-based, Tippers has become one of the selected stores to be a Dickies authorised workwear dealer creating a bespoke workwear centre for customers.
Graham Brookes, manager at Tippers said: “We stock a wide range of workwear to cater for our customers, with safety boots, high visibility jackets and trousers being most popular, customers also want to feel, see and touch the product.”
Paul Elliott, regional sales manager at Dickies said: “In looking to support Tippers grow their sales further with Dickies we worked closely with Unishop to create a fresh new ‘shop within a shop’ workwear display area and a range to match that could cater for their whole customer base.
“By creating these workwear centres for Dickies products it helps them to stand out and it has already proven that sales increase.
“We managed to turn around the concept in just a couple of days and it is already proving popular with customers.”
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