GSF Car Parts Peterborough, which is thought to be amongst the branch network’s fastest growing sites, is already winning new trade accounts and pushing out into the local catchment area for retail sales.
New illuminated LED signage was also installed in line with company’s latest corporate image.
Regional Sales Director, Emma Tiernan said: “We’re transforming Peterborough because we’ve identified it as a branch with really high potential.
“The new signs are the clue outside, but inside the changes are huge; we’ve more than doubled the branch’s stock, and added skilled new staff.”
Overseeing the drive to grow business will be the experienced Kerry Green, joining as new Branch Manager from GSF’s successful Northampton store.
Martin Fawcett, who joined the branch as a delivery van driver when it first opened, and has since progressed to call handling in the busy customer service team.
Mr Fawcett said: “It’s been really exciting to see how quickly and how far things have changed in just a few weeks.”
The transformation is expected to create new jobs, shared amongst warehouse operatives, van drivers and customer service staff.