The Institute of the Motor Industry (IMI), the professional body for individuals working in the retail motor industry, set up the online campaign featuring female vehicle technician, Vicky Kempton, and BBC TV’s Formula 1 host, Suzi Perry, to highlight the importance of drivers carrying out basic vehicle checks, including tyre pressure, engine oil and tyre tread.
The campaign also included a makeover of the IMI Professional Register website and helped raise awareness of trained technicians in the industry, reaching 80 million people on radio, print and online.
The Association Excellence Awards were set up in 2015 with more than 40 professional association leaders and 300 association professionals coming together to recognise exceptional achievements in trade and professional bodies.
The awards will be presented in London on 26th February.
Women working in the motor industry
Steve Nash, IMI CEO, said, “We’re extremely pleased to be recognised for our PR campaign that highlights both women working in the motor industry, as well as our online searchable database that helps drivers find properly trained reliable and trustworthy professionals to fix their vehicles.
“It’s an extremely exciting time at the IMI as we’re working with ITN Productions to produce a programme highlighting the diversity of the motor industry and the fantastic career opportunities it offers.”
The IMI is also launching a campaign in March for a license to practice for motor vehicle technicians, designed to protect employers’ investments in the skills required to maintain the next generation of vehicles and to differentiate the professional from the unprofessional in a currently unregulated sector.
For further details about the IMI, select ‘more details’ below.