Sogefi Group joins ‘automotive Diamonds’

Group joins global brands TRW Aftermarket, Gates and Denso as UK programme partners

Sogefi Group joins ‘automotive Diamonds’
Nigel Duffield, Sogefi UK & Ireland Area Manager.

It’s been announced that ‘automotive Diamonds’, the independent aftermarket’s fast growing customer loyalty programme for garages, has welcomed filter specialist, the Sogefi Group, as a partner in the UK.

UK garages participating in the award winning customer loyalty scheme will now earn points, or ‘diamonds’ on a range of oil, air, diesel, cabin air and petrol filters purchased under Sogefi Group’s brands: Purflux, FRAM ®, CoopersFiaam and Sogefi Pro.

Points can be redeemed for a variety of high quality rewards.

To celebrate the news, participating garages will receive double diamonds on the purchase of product from the Sogefi Group until the end of 2015.

‘automotive Diamonds’ spokesperson, Bahar Sabet, said: “The Sogefi Group’s filter products are complementary to those of existing UK partners and this announcement will enable UK garage technicians to be rewarded for purchasing product from yet more globally recognised brands.”

On behalf of the Sogefi Group, Nigel Duffield, UK & Ireland Area Manager said; “We are looking forward to working with the other partners for the benefit of the UK garage community.”

For more information and to register, follow the ‘More Details’ link below.

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