The new branded lorry will deliver the WAI auto electrical product range nationwide and follows a new corporate identity.
WAI has implemented the new brand structure on a global scale, heading up its complete auto electrical product range.
Richard Welland, managing director – EMEA IAM VP Global Marketing, said: “We understand the importance of branding and image in the automotive aftermarket and therefore have recently heavily invested in the launch of our new corporate identity, including premium packaging and a global brand identity, to reflect our tier-one product range.
“Such a strong presence promotes both WAI and the automotive aftermarket and so I am delighted that the WAI branded truck is in circulation promoting our high quality products nationwide.”
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