WAI branded truck hits UK roads

New branding follows a 12-month period of extensive research and development

WAI branded truck hits UK roads
The new WAI lorry trailer.

The new branded lorry will deliver the WAI auto electrical product range nationwide and follows a new corporate identity.

WAI has implemented the new brand structure on a global scale, heading up its complete auto electrical product range.

Richard Welland, managing director – EMEA IAM VP Global Marketing, said: “We understand the importance of branding and image in the automotive aftermarket and therefore have recently heavily invested in the launch of our new corporate identity, including premium packaging and a global brand identity, to reflect our tier-one product range.

“Such a strong presence promotes both WAI and the automotive aftermarket and so I am delighted that the WAI branded truck is in circulation promoting our high quality products nationwide.”

For more details about WAI, select ‘more details’ below.

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